TURN OVER A NEW LEAF – EAT MORE SALAD
Wish-Bone® Is Giving Away a FREE Bottle of New Bountifuls™ Salad Dressing
As Part of Its “Go Greens! Eat Salad” Campaign to Encourage Healthy Eating
Englewood Cliffs, NJ (May 13, 2008) – These days, many people have a lot on their plate – but it’s not always greens. To inspire consumers to add more salads and vegetables to their diet, Wish-Bone® is starting the “Go Greens! Eat Salad” campaign. And as part of the effort, the makers of Wish-Bone® are offering everyone in America the opportunity to receive a free bottle of new Bountifuls™ dressing between May 30 and June 1, 2008!
Salad lovers can purchase a bottle of Bountifuls at their local market, then log on to www.wish-bone.com/Digital-Garden.aspx to download the mail-in rebate form and send it in with their receipt. Wish-Bone® will reimburse the full cost.* While at www.Wish-Bone.com, consumers can also plant a personalized digital garden and enter for a chance to win one of 2000 reusable Greenshopper™ grocery bags**, which will be given away daily from May 12 to August 4, 2008. The “Go Greens! Eat Salad” Campaign also benefits the National Gardening Association’s Adopt A School Garden™ program, which helps fund youth gardening programs at schools across the country.
“Wish-Bone® Bountifuls™ dressings were created to inspire people to build their salads around the key ingredient – the dressing,” says Dana Emery, Marketing Director, Wish-Bone® dressings. “We hope everyone takes advantage of this offer and makes an effort to eat healthfully by getting more salads into their diets.”
New Wish-Bone® Bountifuls™ dressings are brimming with the goodness of the garden, filled with pieces of real fruits or vegetables. Created to inspire and delight, Bountifuls™ dressings are available in four flavors – Hearty Italian, Tuscan Romano Basil, Simply Santa Fe and Berry Delight.
Not only are Bountifuls™ bursting with flavor, they contain less than one gram of fat and 35 calories or less per two-tablespoon serving. Wish-Bone® Bountifuls™ dressings come in 9.5 fluid-ounce glass bottles and are sold in the dressings section of the supermarket. The suggested retail price is $2.79. For more information on the free Bountifuls offer, to find salad recipes and to plant and watch your digital garden grow throughout the summer, visit www.Wish-Bone.com
*Maximum rebate $4.50. For complete terms and conditions go to http://www.wish-bone.com/Digital-Garden.aspx.
** No purchase necessary. Void where prohibited. For complete rules go to http://www.wish-bone.com/Digital-Garden.aspx.
About Unilever
Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, “all,” Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico – generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.
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